This has been a slogan around here for many years. It will remain a theme of ours as long as I am here.
It not only means what it says. You are safer with them on. People can see you better. But it looks like you are more attentive as well. You look like you are interested in being safe. Maybe even more alert.
Please do your part and run with your head lights on anytime the truck is moving. And help remind the new folks when need be.